Media Example #17

To be honest, I don't know who this guy is or why I should trust his predictions. However,  when I consider what he is saying based on what i've seen, I would have to say that they seem to carry some validality. Based on the current economic meltdown, its pretty much commonplace to take out the middleman any place you can.  It's just all we can afford to do right now in a down economy.  This is why it doesn't come as a surprise when musicians and artists every where have decided to cut out the middleman. If you think about it-- nobody buys CDs based on a record label anyway, we are paying for music not record labels.  It is the artist themselves that we care about.   So the best move for artists to make right now is adding in social networking.  It is just the obvious thing to do.  It bring in more fans, more money, for absolutely nothing.  Bottom line is that it doesn't take a psychic prediction to figure that out.  Just open up your eyes to the world around you.  Look at all of the female singers or movie stars creating a fashion line or perfume.  Artists and musicians are just looking into more outlets to get more people interested in keeping their industry alive.